1. Report No.

  DOT HS 809 729

2. Government Accession No.

3. Recipient’s Catalog No.

4. Title and Subtitle

5. Report Date

  May 2004

6. Performing Organization Code

7. Author(s)
Glassbrenner, Donna, Ph.D.

8. Performing Organization Report No.

9. Performing Organization Name and Address

10. Work Unit No. (TRAIS)

11. Contract or Grant No.

12. Sponsoring Agency Name and Address

Department of Transportation
National Highway Traffic Safety Administration
Washington, DC 20590

13. Type of Report and Period Covered

  NHTSA Technical Report

14. Sponsoring Agency Code

15. Supplementary Notes

16. Abstract

This report presents results on the demographics of safety belt use from the 2003 National Occupant Protection Use Survey (NOPUS), with particular emphasis on results that evaluate aspects of the 2003 Click It or Ticket campaign to raise safety belt use nationwide. NOPUS provides the only probability-based observational results on belt use on the road in the United States, and is conducted annually by the National Center for Statistics and Analysis in the National Highway Traffic Safety Administration (NHTSA).

The principal findings of the 2003 survey include that safety belt use increased substantially among those the advertising component of the 2003 campaign sought to reach, namely, males ranging between young adults and adults. The 2003 NOPUS also found increased use in urban and suburban areas, and among females in the same young-adult-to-adult age range. The latter may be because females were similarly affected by the advertising, or because they might be substantially influenced by the other major component of the 2003 campaign, highly visible enforcement activities conducted by police.

17. Key Words

Safety Belt Use, NOPUS, Demographics, Click It or Ticket Campaign

18. Distribution Statement

  Document is available to the public through the
National Technical Information Service, Springfield, Virginia 22161
http://www.ntis.gov

19. Security Classif. (Of this report)
Unclassified

20. Security Classif. (Of this page)
Unclassified

21. No. of Pages
23

22. Price